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Our story

The smoke that
started it all

The “Marica Lazić” family farm was born out of one great inspiration.

It all began when we were given smoked paprika from Spain — a taste that did not exist here. Instead of just trying it and forgetting it, we decided to create it ourselves. That is how our first product, and the foundation of the whole range of smoked spices, came to be.

Years later, one situation gave our work an even deeper meaning. We wanted to help a cancer patient who could only eat plain bacon. We ground it and added prosciutto — a small gesture that showed how much food can be support and comfort. From that need our pâtés later came about.

Today we are a brand that brings together tradition, love and natural smoke.

“Marica Lazić” — where smoke becomes emotion.

The journey

Our path to
how we look today

  1. 2018

    Paprika from Spain

    We were given smoked paprika from Spain — a taste that did not exist here. Instead of just trying it and forgetting it, we decided to create it ourselves.

  2. The early years

    Stalls, fairs, first labels

    We started modestly — with our first labels, simple packaging and a huge wish to make something authentic. Over time we grew, learned and changed the design.

  3. A turning point

    A pâté born of need

    We wanted to help a cancer patient who could only eat plain bacon. We ground it and added prosciutto — a small gesture that showed how much food can be support and comfort.

  4. Today

    New packaging, same quality

    We change the look, but not what matters most. The products stay exactly the same — same taste, same recipe, same natural making and the same quality that sets us apart.

One thing has never changed — the quality.

How we work

Four rules
without exception

Beech and nothing else

We smoke exclusively over beech. A gentle, faintly sweet smoke with none of the bitterness other woods leave behind.

No additives

No preservatives, no flavour enhancers, no artificial flavours. Never, in any product.

Handmade

Every jar is filled and sealed by hand. That is why batches are not large, and each one is the same.

No shortcuts

Smoking takes days. If we rushed it, you would taste it — and that is not an option for us.

Smoked oils and marinades

In person

See you
at the stall

The best part of the job is when someone comes up, tastes and says “this is just like grandma’s”. Through the year you can find us at food fairs and festivals across Serbia — from Kačarevo to Ada Ciganlija and the Belgrade night market.

Where we will be next — you find out fastest on Instagram →

Try what
we have made since 2018.